Cruises have gotten the reputation for being a retirement home on propellers. We aim to change that. In their new TikTok series, “The Ultimate Ship Show,” Royal Caribbean will post real footage of the onboard antics of their most drama-filled voyages, featuring influencers and new faces alike. Let’s reposition Royal Caribbean as a fun, sexy, can’t-miss vacation option.
The Ultimate Ship Show
OOH // aerial
To promote the show, Royal Caribbean will employ aerial advertising. Attaching a banner to the end of a plane and flying it across the beaches of Miami, a common cruise ship port, the ad will spread the word about the show to beachgoers. Billboards advertising the show will be placed in big cities such as Miami, New York, and Chicago.
TV
We’ll advertise the show on streaming platforms that offer reality TV. So, all of them.
Social
Every week, millions of viewers on TikTok will be able to tune in to that week’s drama, and of course, subtly peep the insanely cool ship amenities through the process. And not only can you follow the hookups, the engagements, the contests, the reunions, and the birthdays…you have the chance to be The Ship Show and TikTok’s next big star.
Show Hosts
Royal Caribbean’s TikTok will also post teasers featuring the hosts (Tyler Cameron and Serena Page) and future contestants. They will livestream any pre-show content.
Challenges
Zip or Sip:
Similar to truth or dare, contestants will have to choose between sipping while sharing a scandalous truth, or being dared to do the cruise’s zip line.
Don’t Eat Ship:
Contestants battle it out on the FlowRider surf simulator while having to answer hard questions
The Ship Show Never Truly ends
After the contestants leave the ship they’ll go on their own TikTok’s to recap everything that happened that you didn’t ….sea.
AD: Carli Milroy
CW: Ashley Powers