A survey revealed that 1 in 3 young adults prefer to sleep with a comfort object. Research also shows that over 30% of adults struggle to fall, and stay asleep. So what happens to your little, stuffed friend while you’re tossing and turning all night? With Olly Vitamins Sleep Gummies, all parties involved can get a better night sleep.
Better Sleep for Everyone
OLV: REAL PEOPLE, NOT ACTORS
Disclaimer: No stuffed animals were harmed during the making of this campaign.
Olly handed the mic to the stuffies to let them speak to the benefits of the product.
Social
OOH
The OLLY Repair Shop Pop-up
We launched a pop-up repair shop in the city that never sleeps for all the little stuffies that have suffered at the hands of their human’s restless nights. We enlisted Danielle Allore-Taylor (@a_tall_glass_of_anxiety), a professional stuffed animal restorer with 1.3 million followers on Tiktok to be our head surgeon.
Submit a photo of your little fluffy friend and we’ll personalize your OLLY bottle as a subtle reminder that they would love if you could sleep peacefully.
Personalize your OLLY Bottle
AD/Photographer/Videographer: Carli Milroy
CW: Rebecca Deitch