The Guinness Open Gate Brewery is the mecca of St. Patrick’s Day in Chicago. But the problem is, it’s 1.5 miles from the downtown festivities. A long walk in the cold. How do we get people there? Turn the journey into a game to redeem free prizes. Introducing:
Pursuit of the Pint
This campaign was done in partnership with Jack Morton Worldwide Chicago.
Download the Pint Pursuit app to gather and keep track of your coins, order some delicious food, or look at the OGBC merch.
The Pursuit of the Pint App
As people make the trek to the brewery on St. Patrick’s Day, they’ll collect coins along the way. Coins will be redeemable for cool, limited-edition food and merch once they’re at the party.
The Coins
Most common and worth the least.
Semi-rare and worth the equivalent of 10 gold coins.
Most rare and unlocks the most prizes.
Pre-saint Patrick’s Day Promotion to begin Coin Collecting
Refer a Friend
Coin clues Via INfluencer Partnerships
Social Media Coin clues
The lucky stout Pour Countdown
App Download On Amazon and Touchtunes
Public transportation takeovers will help party-goers get to the brewery safely while they continue the coin-collecting Shenanigans.
Dyeing the river green is the epicenter of St. Patricks Day in Chicago, and we’re making Guinness part of that conversation.
The Lucky Stout
The LeprEchaun Line
0 pints for the pursuit
Coin Cab X Lyft
Last call for Collecting Coins at the Brewery with games. Prizes will also be redeemed at the brewery.
Games
Prizes
Top prize: Trip to Ireland & tour of the OGB Dublin location. Awarded to whoever has the most most Guinness Coins at the end.
Middle Prize: Private party on the Lucky Stout boat. Guinness OGBC caters the party.
Last prize: Experience working with OGBC brewmasters and help come up with exclusive beer flavors.
Smaller prizes (throughout the day given out):
OGB Pint Pursuit Merch
Individual meal coupons
Perfect Pour Experience
Earned Media
AD’s: Carli Milroy, Billy Steven’s, and Rachel Holmes
CW: Lauren Durham and Ashley Powers