Aging men often discover too late that they’ve been neglecting their skin for most of their lives, and then think it’s too late to make impactful changes. But all of the best things in life have been around for a while, and they stay beautiful with a little TLC from time to time.
Care and a little effort keeps the stiffness out of leather, intensifies the flavor of the best wines, and maintains the value of collectible items. So Clinique is here to help you take a confident step toward your next phase of life.
For the Ages.
OOH // Print
Distilled Elegance
Clinique is inviting men 55+ to a custom experience at the most exclusive, membership-only whiskey rooms across the country where they’ll enjoy a few drinks, speak with dermatologists, and try out a new, anti-aging skincare routine.
We’ll target wine and whiskey aficionados specifically, sending cryptic invitations in wine and whiskey of the month subscription boxes like The Wall Street Journal Wine Club and Flaviar to peak our target audience’s interest.
We’ll also place invites in regional newspapers and magazines, catching the attention of both busy morning commuters and Sunday morning leisurely readers.
Distilled Elegance Whiskey Rooms in New York + Chicago
Jack Daniel’s x Clinique
We’re turning “old-fashioned” on its head with a collab between Clinique and iconic Jack Daniel’s for a limited-edition Amber Malt Anti-Aging Cream.
All event attendees will receive a complimentary bottle and custom leather toiletry bag. Those who cannot attend can purchase on clinique.com while supplies last.
